Block Renovation Launch Campaign & Product Assets
Block is an industry-leading renovation solution, offering customized kitchen and bath treatments with a focus on streamlining the design and construction process. We were approached to produce playful CG marketing materials, photorealistic stills and animations of rooms that showcase their services, and interactive online tools.
- Art Direction
- Creative Production
- Marketing Assets
- Stylized Stills
AN ONGOING RELATIONSHIP
Over the course of two years we worked closely with Block’s creative team, providing the CG muscle for their weekly production needs. Our contribution of high quality renderings on a perpetual rollout empowered Block to refresh their web and social content frequently, promoting visibility and engagement for their brand.
The playful collection of visualizations we developed, featuring tools, construction materials and new fixtures, has become synonymous with Block’s brand identity. The catalog of CG stills and animations have seen use as marketing materials across all social channels, print ads for their launch campaign, and seasonal promotions.
We created a configurator for Block’s website that fully modernizes the process of designing a bathroom. Users customize every aspect, from the vanity and counter material, to the fixtures and tiling details, with four real time previews of their selections. The system was built from layered, masked components of each option, and using html to assemble the images in the browser.