SK-II
Interactive Retail Experience

For two years in a row, we assisted HUGE and SK-II in the design and development of a tech forward retail experience in the Sanya Begonia Bay and Haikou Mova Shopping Centers. Each year, an entirely unique pop-up was constructed using innovative technology to create what SK-II has coined Social Retail, an immersive and interactive shopping experience.

Sector

Beauty

  • Year

    • 2020-2022

  • Services

    • Animation
    • Creative Production
    • Marketing Assets
    • Retail Visualization

  • Location

    • Haitang Bay

  • Client

    • HUGE
    • SK-II

HOUSE OF MIRACLES

The 2022 retail experience focused around SK-II’s hero ingredient in their skincare line, PITERA™, and the visual campaign centered around it’s champagne colored drops. The ‘House of Miracles’ experience was housed by a transparent façade with an embedded LED array that displayed interactive animated graphics. Visitors could scan touch-points throughout the store to create an explosion of drops appear across the façade.

TECH FORWARD DISPLAYS

Within the store, products were mounted across a band of LCD screens linked to eye tracking devices. As visitors glanced at each product the graphics on the screen respond and animate to reveal specific information on the product. Pictured above is an earlier iteration of the store’s design where tiled LED panels made up a pathway through the checkout line.

VISUALIZATIONS FROM START TO FINISH

For two years we assisted HUGE and SK-II in their design and construction process through continuous visualization. From many rounds of concept design to the finalized pitch of each year’s store, all the way through the construction stage of the project. Our visuals were instrumental to the design process and to the speed in which each store was constructed.

THE LINE IS THE RIDE

The 2021 retail experience was created in tandem with the Tokyo Olympics Pavilion and the VS Anthology Series–six animated films produced by SK-II Studios each featuring an Olympic athlete and the challenges they face. The design centered around the idea of the check out line being an interactive and entertaining part of the experience. Visitors could scan QR codes across the pop-up to watch characters from the animations appear and interact within the atrium of the mall.